[{"data":1,"prerenderedAt":381},["ShallowReactive",2],{"page-or-post-\u002Fadd-countdown-timer-hubspot-email\u002F":3,"related-blog\u002Fblog\u002Fadd-countdown-timer-hubspot-email.md":380},{"type":4,"data":5,"prevPost":372,"nextPost":376},"post",{"id":6,"title":7,"body":8,"categories":345,"coverImage":348,"date":349,"description":350,"extension":351,"head":352,"meta":355,"navigation":356,"ogDescription":357,"ogTitle":358,"path":359,"readTime":360,"seo":361,"slug":362,"stem":363,"summary":364,"tags":365,"updatedAt":370,"__hash__":371},"blog\u002Fblog\u002Fadd-countdown-timer-hubspot-email.md","How to Add a Countdown Timer to Your HubSpot Marketing Email with Countdown Builder",{"type":9,"value":10,"toc":334},"minimark",[11,22,25,30,33,36,40,43,85,90,128,135,139,149,167,173,185,191,197,203,206,210,249,253,261,278,282,302,306,309,316,319,330],[12,13,14,21],"p",{},[15,16,20],"a",{"href":17,"rel":18},"https:\u002F\u002Fwww.hubspot.com\u002F?utm_source=countdownbuilder&utm_medium=blog&utm_campaign=hubspot-timer-guide&utm_content=cta",[19],"nofollow","HubSpot","'s email editor includes an HTML module, so a countdown timer generated by a timer service can be embedded in a marketing email without custom development.",[12,23,24],{},"This guide walks through the steps with Countdown Builder, the timer service this blog is published by: create the timer, copy the HTML, add the module, preview, and send.",[26,27,29],"h2",{"id":28},"when-to-use-a-countdown-timer-in-hubspot-emails","When to Use a Countdown Timer in HubSpot Emails",[12,31,32],{},"A countdown timer suits emails with a real expiration — flash sales, event registration, limited-time offers, product launches. It places the deadline in the email itself, next to the action you want readers to take.",[12,34,35],{},"Once the campaign is running, HubSpot's reporting covers the rest: open rates, clicks, and conversions for the email that carries the timer.",[26,37,39],{"id":38},"how-to-add-a-countdown-timer-in-hubspot-emails","How to Add a Countdown Timer in HubSpot Emails",[12,41,42],{},"The process looks like this:",[44,45,50],"pre",{"className":46,"code":47,"language":48,"meta":49,"style":49},"language-mermaid shiki shiki-themes github-light","flowchart LR\n    A[\"Create the timer in Countdown Builder\"] --> B[\"Open the HubSpot email editor\"]\n    B --> C[\"Add tab, More, then the HTML Email module\"]\n    C --> D[\"Paste the timer HTML\"]\n    D --> E[\"Preview, then send\"]\n","mermaid","",[51,52,53,61,67,73,79],"code",{"__ignoreMap":49},[54,55,58],"span",{"class":56,"line":57},"line",1,[54,59,60],{},"flowchart LR\n",[54,62,64],{"class":56,"line":63},2,[54,65,66],{},"    A[\"Create the timer in Countdown Builder\"] --> B[\"Open the HubSpot email editor\"]\n",[54,68,70],{"class":56,"line":69},3,[54,71,72],{},"    B --> C[\"Add tab, More, then the HTML Email module\"]\n",[54,74,76],{"class":56,"line":75},4,[54,77,78],{},"    C --> D[\"Paste the timer HTML\"]\n",[54,80,82],{"class":56,"line":81},5,[54,83,84],{},"    D --> E[\"Preview, then send\"]\n",[86,87,89],"h3",{"id":88},"step-1-create-the-timer-in-countdown-builder","Step 1: Create the Timer in Countdown Builder",[91,92,93,106,112,118],"ol",{},[94,95,96,100,101,105],"li",{},[97,98,99],"strong",{},"Visit Countdown Builder",": Go to ",[15,102,104],{"href":103},"https:\u002F\u002Fapp.countdownbuilder.com\u002Fcountdowns\u002Fcreate","Countdown Builder"," and sign in or create an account.",[94,107,108,111],{},[97,109,110],{},"Create a new timer"," and set the end date and time for your campaign — for example, the end of a sale or event.",[94,113,114,117],{},[97,115,116],{},"Customize the design",": adjust the font style, size, background color, and text color to match the email's design.",[94,119,120,123,124,127],{},[97,121,122],{},"Copy the HTML code",": click ",[97,125,126],{},"Copy HTML"," to copy the embed code to your clipboard.",[12,129,130],{},[131,132],"img",{"alt":133,"src":134},"Countdown Builder interface for creating a countdown timer for HubSpot emails","\u002Fblog-images\u002Fcountdown-builder-timer-creation-1024x541.png",[86,136,138],{"id":137},"step-2-add-the-timer-to-your-hubspot-email","Step 2: Add the Timer to Your HubSpot Email",[12,140,141,144,145,148],{},[97,142,143],{},"Open the HubSpot email builder",": Log in to your HubSpot account and go to ",[97,146,147],{},"Marketing > Email",". Create a new email or edit an existing template.",[12,150,151,154,155,158,159,162,163,166],{},[97,152,153],{},"Add an HTML module",": In the email editor, open the ",[97,156,157],{},"Add"," tab in the left sidebar, click ",[97,160,161],{},"More",", and locate the ",[97,164,165],{},"HTML – Email"," block. Drag the module to where the timer should appear in the layout.",[12,168,169],{},[131,170],{"alt":171,"src":172},"HubSpot email editor with HTML module for adding countdown timer","\u002Fblog-images\u002Fhubspot-email-html-module-771x1024.png",[12,174,175,178,179,184],{},[97,176,177],{},"Paste the HTML code",": Click the ",[15,180,183],{"href":181,"rel":182},"https:\u002F\u002Fknowledge.hubspot.com\u002Fmarketing-email\u002Fedit-marketing-email-content-and-design",[19],"HTML module"," to open the editor, and paste the code you copied from Countdown Builder into the HTML text box.",[12,186,187],{},[131,188],{"alt":189,"src":190},"hubspot-email-html-module-paste","\u002Fblog-images\u002Fhubspot-email-html-module-paste.png",[12,192,193,196],{},[97,194,195],{},"Save and preview",": Save your changes, then use HubSpot's preview and send a test email to check the timer on desktop and mobile.",[12,198,199],{},[131,200],{"alt":201,"src":202},"Preview of HubSpot marketing email with Countdown Builder timer","\u002Fblog-images\u002Fhubspot-email-timer-preview.png",[12,204,205],{},"The timer is now part of the email. Each open loads a fresh timer image with the current time remaining.",[26,207,209],{"id":208},"best-practices-for-countdown-timers-in-hubspot-emails","Best Practices for Countdown Timers in HubSpot Emails",[211,212,213,219,225,231,237,243],"ul",{},[94,214,215,218],{},[97,216,217],{},"Place near CTAs",": position the timer next to the call-to-action button so the deadline and the action sit together.",[94,220,221,224],{},[97,222,223],{},"Match your branding",": timer colors and fonts consistent with the rest of the email.",[94,226,227,230],{},[97,228,229],{},"Test across devices",": use HubSpot's preview and test-send features before the real send.",[94,232,233,236],{},[97,234,235],{},"Image blocking and Apple Mail",": some readers block images, so state the deadline in plain text as well. Apple Mail Privacy Protection can freeze the animation; Countdown Builder serves a static fallback in that case.",[94,238,239,242],{},[97,240,241],{},"Track results",": compare the timer email's opens, clicks, and conversions against a similar email without one, using HubSpot's email reporting.",[94,244,245,248],{},[97,246,247],{},"A\u002FB test designs",": HubSpot's A\u002FB testing can compare placements, colors, or timer vs. no timer.",[26,250,252],{"id":251},"countdown-builder-at-a-glance","Countdown Builder at a Glance",[12,254,255,256,260],{},"Countdown Builder (",[15,257,259],{"href":258},"https:\u002F\u002Fcountdownbuilder.com","countdownbuilder.com",") builds the timer and provides the HTML snippet used above:",[211,262,263,266,269,272,275],{},[94,264,265],{},"Fixed-date, evergreen, and dynamic timer types",[94,267,268],{},"65+ templates, with customization for colors, fonts, labels, and expiry states",[94,270,271],{},"Timers regenerate on each open as animated GIFs",[94,273,274],{},"The same HTML works in other ESPs and in website pages",[94,276,277],{},"Free plan with no watermark; paid plans from $5.99\u002Fmonth with unlimited timers and views",[26,279,281],{"id":280},"other-countdown-timer-guides","Other Countdown Timer Guides",[211,283,284,290,296],{},[94,285,286],{},[15,287,289],{"href":288},"https:\u002F\u002Fcountdownbuilder.com\u002Fadd-countdown-timer-brevo-email-marketing\u002F","Adding a Countdown Timer to Brevo Email Marketing",[94,291,292],{},[15,293,295],{"href":294},"https:\u002F\u002Fcountdownbuilder.com\u002Fhow-to-add-countdown-timer-in-mailchimp\u002F","How to Add a Countdown Timer in Mailchimp",[94,297,298],{},[15,299,301],{"href":300},"https:\u002F\u002Fcountdownbuilder.com\u002Fhow-to-add-getresponse-countdown-timer\u002F","How to Add a GetResponse Countdown Timer",[26,303,305],{"id":304},"final-thoughts","Final Thoughts",[12,307,308],{},"The HubSpot setup is one HTML module and a pasted snippet. What the timer does from there depends on the campaign — it communicates a deadline, and it's worth using when that deadline is real.",[12,310,311,312,315],{},"If you'd like to try it, you can ",[15,313,314],{"href":103},"create a free timer",". The free plan doesn't require a credit card and doesn't add a watermark.",[317,318],"hr",{},[12,320,321],{},[322,323,324,325,329],"em",{},"Last updated: September 2026. The HubSpot steps above reflect the marketing email editor as of this date; HubSpot's interface changes over time, so the exact labels may differ. Countdown Builder features and pricing reflect the product at the time of updating and can change — check the ",[15,326,328],{"href":327},"https:\u002F\u002Fcountdownbuilder.com\u002Fpricing\u002F","pricing page"," for current details.",[331,332,333],"style",{},"html .default .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}",{"title":49,"searchDepth":63,"depth":63,"links":335},[336,337,341,342,343,344],{"id":28,"depth":63,"text":29},{"id":38,"depth":63,"text":39,"children":338},[339,340],{"id":88,"depth":69,"text":89},{"id":137,"depth":69,"text":138},{"id":208,"depth":63,"text":209},{"id":251,"depth":63,"text":252},{"id":280,"depth":63,"text":281},{"id":304,"depth":63,"text":305},[346,347],"email-marketing","tutorial","hubspot-email-countdown-timer.gif","2025-08-18","HubSpot's email editor includes an HTML module, so a countdown timer generated by a timer service can be embedded in a marketing email without custom development.","md",{"title":353,"description":354},"How to Add a Countdown Timer to HubSpot Email Marketing","How to add a countdown timer to a HubSpot marketing email: create the timer, paste its HTML into an HTML module, preview it, and track the results in HubSpot.",{},true,"Learn how to embed a countdown timer in a HubSpot marketing email with an HTML module, then preview, test, and track results.","How to Add a Countdown Timer to HubSpot Marketing Email","\u002Fblog\u002Fadd-countdown-timer-hubspot-email","5 min read",{"title":7,"description":350},null,"blog\u002Fadd-countdown-timer-hubspot-email","HubSpot marketing emails can display a countdown timer through an HTML module. This guide covers creating the timer in Countdown Builder, embedding it in the email editor, and previewing before sending.",[366,367,368,346,369],"countdownbuilder","email-countdown-timer","email-engagement","urgency-in-emails","2026-10-20","E7Efr_gf_7WGX0PuGM5F4Wk1dPHpZK7FK-IFcjx4uDM",{"title":373,"date":374,"path":375},"How to Add a Countdown Timer in Brevo Email Marketing","2025-08-17","\u002Fblog\u002Fadd-countdown-timer-brevo-email-marketing",{"title":377,"date":378,"path":379},"How to Add a Countdown Timer to Klaviyo Email Marketing","2025-08-19","\u002Fblog\u002Fadd-countdown-timer-klaviyo-email-marketing",[],1792603095883]