[{"data":1,"prerenderedAt":198},["ShallowReactive",2],{"page-or-post-\u002Fcustom-label-email-countdown-timer\u002F":3,"related-blog\u002Fblog\u002Fcustom-label-email-countdown-timer.md":197},{"type":4,"data":5,"prevPost":189,"nextPost":193},"post",{"id":6,"title":7,"body":8,"categories":164,"coverImage":167,"date":168,"description":169,"extension":170,"head":171,"meta":173,"navigation":174,"ogDescription":175,"ogTitle":7,"path":176,"readTime":177,"seo":178,"slug":179,"stem":180,"summary":181,"tags":182,"updatedAt":187,"__hash__":188},"blog\u002Fblog\u002Fcustom-label-email-countdown-timer.md","How to Add Custom Labels to Email Countdown Timers",{"type":9,"value":10,"toc":157},"minimark",[11,21,24,29,52,55,59,101,104,111,117,123,129,133,136,148,151],[12,13,14,15,20],"p",{},"By default, a countdown timer labels its segments \"Days,\" \"Hours,\" \"Minutes,\" and \"Seconds.\" ",[16,17,19],"a",{"href":18},"https:\u002F\u002Fcountdownbuilder.com\u002F","Countdown Builder","'s custom label feature lets you replace that text — for campaign-specific wording, or to translate the timer for subscribers who read another language.",[12,22,23],{},"This guide shows how to turn custom labels on and when they are useful.",[25,26,28],"h2",{"id":27},"when-custom-labels-are-useful","When Custom Labels Are Useful",[30,31,32,40,46],"ul",{},[33,34,35,39],"li",{},[36,37,38],"strong",{},"Localization."," The default labels are in English. Custom labels let you display the timer in Spanish, German, Turkish, Italian, or any other language your subscribers read.",[33,41,42,45],{},[36,43,44],{},"Campaign-specific wording."," \"Days\" can become \"Until Launch,\" or \"Hours\" can become \"Time Left to Save\" when the phrasing needs to match the campaign.",[33,47,48,51],{},[36,49,50],{},"Narrow layouts."," Shorter labels can help the timer fit a narrow email column.",[12,53,54],{},"A relabeled timer still counts down to the same deadline — the labels change the wording, not the timer's behavior. As with any countdown, the deadline should be real.",[25,56,58],{"id":57},"how-to-add-custom-labels","How to Add Custom Labels",[60,61,62,82,95],"ol",{},[33,63,64,67,68,71,72,76,77,81],{},[36,65,66],{},"Open your dashboard."," Log in to ",[16,69,19],{"href":70},"https:\u002F\u002Fapp.countdownbuilder.com\u002F"," and click \"",[16,73,75],{"href":74},"https:\u002F\u002Fapp.countdownbuilder.com\u002Fcountdowns\u002Fcreate","Create","\" to start a new timer, or edit an existing one. If you don't have an account yet, you can ",[16,78,80],{"href":79},"https:\u002F\u002Fapp.countdownbuilder.com\u002Fregister","sign up"," for free.",[33,83,84,87,88,91,92],{},[36,85,86],{},"Expand Label Options."," In the customization panel, scroll down and expand the ",[36,89,90],{},"Label Options"," section. Switch on ",[36,93,94],{},"\"Use Custom Text.\"",[33,96,97,100],{},[36,98,99],{},"Enter your text."," Input boxes appear for \"Day,\" \"Hour,\" \"Minute,\" and \"Second.\" Type your custom text — keep it short so it fits the segment — then preview the timer, copy the embed code, and paste it into your email template (Mailchimp, Constant Contact, and other ESPs that accept HTML).",[12,102,103],{},"No coding is involved; the labels are plain text fields.",[12,105,106],{},[107,108],"img",{"alt":109,"src":110},"spanish countdown timer","\u002Fblog-images\u002Fcountdown-timer-spanish.gif",[12,112,113],{},[107,114],{"alt":115,"src":116},"italian countdown timer","\u002Fblog-images\u002Fcountdown-timer-italian.gif",[12,118,119],{},[107,120],{"alt":121,"src":122},"turkish countdown timer","\u002Fblog-images\u002Fcountdown-timer-turkish.gif",[12,124,125],{},[107,126],{"alt":127,"src":128},"german countdown timer","\u002Fblog-images\u002Fcountdown-timer-german.gif",[25,130,132],{"id":131},"where-custom-labels-fit","Where Custom Labels Fit",[12,134,135],{},"Custom labels are part of Countdown Builder's timer customization, alongside 65+ premade templates, fixed-date, evergreen, and dynamic timer types, and adjustable colors, fonts, and styles.",[12,137,138,139,142,143,147],{},"If you'd like to try them, you can ",[16,140,141],{"href":74},"create a timer in Countdown Builder",". The free plan doesn't require a credit card and doesn't add a watermark to the timer. Questions or feedback can go to ",[16,144,146],{"href":145},"mailto:hello@countdownbuilder.com","hello@countdownbuilder.com",".",[149,150],"hr",{},[12,152,153],{},[154,155,156],"em",{},"Last updated: September 2026. Features described in this article reflect Countdown Builder at the time of updating and can change.",{"title":158,"searchDepth":159,"depth":159,"links":160},"",2,[161,162,163],{"id":27,"depth":159,"text":28},{"id":57,"depth":159,"text":58},{"id":131,"depth":159,"text":132},[165,166],"email-marketing","tutorial","custom-label-email-countdown-timer.gif","2025-09-26","By default, a countdown timer labels its segments \"Days,\" \"Hours,\" \"Minutes,\" and \"Seconds.\" Countdown Builder's custom label feature lets you replace that text — for campaign-specific wording, or to translate the timer for subscribers who read another language.","md",{"title":7,"description":172},"How to replace the default Days, Hours, Minutes, and Seconds labels on an email countdown timer with custom text for campaigns and other languages.",{},true,"Replace the default Days, Hours, Minutes, and Seconds text on email countdown timers with custom labels. No coding required.","\u002Fblog\u002Fcustom-label-email-countdown-timer","3 min read",{"title":7,"description":169},null,"blog\u002Fcustom-label-email-countdown-timer","Custom labels let you replace the default Days, Hours, Minutes, and Seconds text on a countdown timer. This guide shows how to enable them in Countdown Builder and when they are useful, including localizing timers for other languages.",[183,184,185,165,186],"countdown-timer","email-countdown-timer","custom-labels","marketing-tools","2026-10-19","e4hGHVdpTx0iqPVBYM2Yg58KTby4nvXK3ilckp5Ahjc",{"title":190,"date":191,"path":192},"Sendtric Alternative for Email Countdown Timers: A 2026 Comparison","2025-09-25","\u002Fblog\u002Fsendtric-alternative-countdown-builder-email-timers",{"title":194,"date":195,"path":196},"MailTimers Alternative for Email Countdown Timers: A 2026 Comparison","2025-10-08","\u002Fblog\u002Fmailtimers-alternative-countdown-builder-email-timers",[],1792603104462]