Evergreen Timer: Personalized Urgency Without Limits

Elevate your email campaigns with Evergreen Timers from Countdown Builder. Unlike traditional timers that expire universally, Evergreen Timers reset dynamically for each subscriber based on when they open your email. This creates a fresh, personalized sense of urgency every time, keeping your offers relevant and driving higher engagement—no more “expired” campaigns that lose steam.

Effortless Setup in Your Dashboard

Getting started with Evergreen Timers is as simple as a few clicks. After designing your countdown timer, you’ll land directly on the edit page where customization awaits.

Step-by-Step Activation

  1. Access Timer Configuration Expand the “Timer Configuration” section in your edit dashboard. Here, you’ll find all the controls to fine-tune your timer’s behavior.
  2. Switch to Evergreen Mode Toggle from “Standard” to “Evergreen.” This instantly transforms your timer into a dynamic, subscriber-specific countdown that resets on each email open.
Timer type selection interface showing Evergreen Email Timer option

Customize the Starting Point

Once Evergreen is activated, unlock precise control over the countdown’s origin:

  • Days, Hours, Minutes, Seconds: Set these values to define exactly how much time remains when the timer starts for each viewer. For example, configure a 7-day, 12-hour countdown that feels immediate and tailored, boosting clicks and conversions without manual resets.

Set Boundaries with Maximum Datetime (If needed)

For added flexibility, impose a soft limit on your Evergreen Timer to align with real-world deadlines, like flash sales or seasonal promotions.

  • Enable Max Datetime Simply switch on “Set max datetime for evergreen timer.” This ensures the timer respects an overall expiration while maintaining per-subscriber resets until the global cutoff.
  • Configure the Limit Specify the date, time, and timezone for your maximum end point. Your timer will count down dynamically for individuals but halt universally at the set moment—perfect for time-sensitive offers that still feel personal.
Set max datetime of evergreen timer

Why Evergreen Timers Drive Results

  • Sustained Engagement: Timers never truly “end” for subscribers, extending the lifecycle of your emails and nurturing long-term interest.
  • Personalization at Scale: Each open triggers a fresh countdown, making every recipient feel like the offer is made just for them.
  • Seamless Integration: Works effortlessly with your existing email templates—just copy and paste the HTML code, compatible with Mailchimp, Klaviyo, and more.
  • Analytics-Powered Insights: Track how Evergreen resets influence open rates, clicks, and ROI in real-time via your Countdown Builder dashboard.

Ready to Reset the Clock on Your Campaigns?

Transform one-time promotions into ongoing revenue drivers. Sign up for CountdownBuilder today and activate Evergreen Timers in minutes—no coding, no hassle.

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FAQs

What’s the difference between Standard and Evergreen Timers?

Standard timers count down from a fixed start date for everyone. Evergreen resets based on open time, creating perpetual urgency tailored to each subscriber.

Can I combine Evergreen with other customizations?

Absolutely! Pair it with custom fonts, colors, animations, and post-expiry displays for a fully branded experience.

Does the max datetime affect personalization?

No—the timer remains dynamic per subscriber until the global max is hit, ensuring balanced urgency and control.